{"id":825,"date":"2023-02-01T11:48:51","date_gmt":"2023-02-01T11:48:51","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=825"},"modified":"2023-02-01T11:48:53","modified_gmt":"2023-02-01T11:48:53","slug":"bbb-influencia-no-marketing-digital","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/bbb-influencia-no-marketing-digital\/","title":{"rendered":"BBB e a Influ\u00eancia no Mundo Digital\ufeff"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1003\" src=\"https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1.png\" alt=\"\" class=\"wp-image-828\" srcset=\"https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1.png 1004w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-150x150.png 150w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-300x300.png 300w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-768x767.png 768w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-250x250.png 250w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-125x125.png 125w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-110x110.png 110w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-420x420.png 420w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2023\/02\/bbb-1-430x430.png 430w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<p> O BBB nos ensina li\u00e7\u00f5es valiosas de marketing. Afinal de contas, o programa n\u00e3o fica na boca do povo \u00e0 toa. At\u00e9 que as empresas consigam surfar na onda e ganhar visibilidade. O programa \u00e9 de origem holandesa e, inspirado pelo sucesso de l\u00e1, emissoras do mundo inteiro compraram o formato.<br>\u00a0Cerca de 12 a 20 participantes que n\u00e3o se conhecem est\u00e3o localizados dentro de uma casa cheia de c\u00e2meras. Eles ficam totalmente isolados do &#8220;mundo real&#8221;, n\u00e3o t\u00eam contato com familiares, n\u00e3o t\u00eam acesso \u00e0 internet, televis\u00e3o, revistas ou outro meio de comunica\u00e7\u00e3o.<br>\u00a0Psic\u00f3logos explicam que o confinamento impede uma atitude instintiva do ser humano ao lidar com situa\u00e7\u00f5es de perigo: fugir. Por isso juntam-se as altera\u00e7\u00f5es de humor comuns e coisas de isolamento com isso v\u00eam as brigas por bobagens como banheiro sujo, voto, comida, ci\u00fames etc. O BBB enche o bolso de dinheiro pelo programa. Estimativas apontam que, em 2022, o programa faturou cerca R$ 1 bilh\u00e3o. Patrocinadores desembolsaram cerca de R$ 91,9 milh\u00f5es para terem as suas marcas exibidas no dia a dia<br><\/p>\n\n\n\n<p><strong>E o que isso pode influ\u00eancia para as marcas?<\/strong><br><br>As vendas dos produtos explodem ap\u00f3s a\u00e7\u00f5es da marca no Big Brother Brasil. A Avon por exemplo viu o seu faturamento triplicar no per\u00edodo em que o reality show foi exibido.<br>\u00a0Pensa bem: nenhuma empresa investiria tanto dinheiro em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.reclameaqui.com.br\/invista-em-atendimento-ao-cliente\/\" target=\"_blank\">publicidade<\/a>\u00a0sem perspectivas de retornos, n\u00e3o \u00e9 mesmo? Pois bem, as vendas dos produtos explodem ap\u00f3s a\u00e7\u00f5es da marca no Big Brother Brasil.<br>\u00a0A vida real n\u00e3o \u00e9 um jogo. No entanto, da mesma forma que os participantes do programa precisam agir com estrat\u00e9gia e conquistar a confian\u00e7a do p\u00fablico, as empresas tamb\u00e9m precisam de planejamento para ganhar a prefer\u00eancia dos consumidores e\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.reclameaqui.com.br\/tendencias-de-marketing-digital-para-vender-mais\/\" target=\"_blank\">vender mais<\/a>. Ent\u00e3o, o BBB pode gerar v\u00e1rios insights importantes para incrementar o seu marketing. No marketing, o pensamento \u00e9 o mesmo: \u00e9 necess\u00e1rio planejar cada passo e criar estrat\u00e9gias. Al\u00e9m disso, \u00e9 fundamental fazer an\u00e1lises hist\u00f3ricas para nortear as a\u00e7\u00f5es. Se um participante sabe que o telespectador acolheu os exclu\u00eddos e as v\u00edtimas, pode tentar fazer o papel de m\u00e1rtir para conquistar a simpatia do p\u00fablico.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O BBB nos ensina li\u00e7\u00f5es valiosas de marketing. Afinal de contas, o programa n\u00e3o fica na boca do povo \u00e0 toa. At\u00e9 que as empresas consigam surfar na onda e ganhar visibilidade. O programa \u00e9 de origem holandesa e, inspirado pelo sucesso de l\u00e1, emissoras do mundo inteiro compraram o formato.\u00a0Cerca de 12 a 20 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[455,73,456],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencia","tag-marketing-digital","tag-mundodigital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBB e a Influ\u00eancia no Mundo Digital\ufeff - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Pensa bem: nenhuma empresa investiria tanto dinheiro em publicidade sem perspectivas de retornos, n\u00e3o \u00e9 mesmo? 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