{"id":622,"date":"2022-06-28T18:53:23","date_gmt":"2022-06-28T18:53:23","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=622"},"modified":"2022-07-07T13:01:21","modified_gmt":"2022-07-07T13:01:21","slug":"o-que-e-o-rankbrain","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/o-que-e-o-rankbrain\/","title":{"rendered":"O que \u00e9 o Rankbrain?"},"content":{"rendered":"

\"O<\/p>\n

O Rankbrain<\/strong> \u00e9 um algoritmo do Google baseado em machine learning<\/em>, Big Data<\/em> e intelig\u00eancia artificial, que tem como objetivo classificar melhor os resultados da pesquisa com base na experi\u00eancia do usu\u00e1rio, entregando assim, resultados de busca mais relevantes.<\/p>\n

Esse algoritmo \u00e9 t\u00e3o sofisticado que consegue entender buscas in\u00e9ditas, com termos que nunca haviam sido pesquisados antes.<\/p>\n

O rankbrain<\/strong> \u00e9 uma evolu\u00e7\u00e3o do algoritmo Hummingbird<\/strong>, lan\u00e7ado em 2013, e que na \u00e9poca j\u00e1 era capaz de entender buscas por contexto. Sendo uma evolu\u00e7\u00e3o do Hummingbird<\/strong>, o Rankbrain<\/strong> vai ainda mais longe, compreendendo informa\u00e7\u00f5es incompletas, baseadas em palavras amb\u00edguas ou coloquiais. Dessa forma, a busca do Google<\/strong> se tornou muito mais inteligente, capaz de compreender quando um usu\u00e1rio trata a ferramenta de busca como uma pessoa.<\/p>\n

Funcionamento do Rankbrain<\/h5>\n

O rankbrain<\/strong> tem seu funcionamento baseado em informa\u00e7\u00f5es parecidas, ou seja, o algoritmo realiza a pesquisa se baseando em express\u00f5es ou palavras parecidas que j\u00e1 foram buscadas anteriormente.<\/p>\n

O algoritmo Rankbrain<\/strong> tem como objetivo principal entregar resultados melhores e mais relevantes, atrav\u00e9s da interpreta\u00e7\u00e3o da frase como um todo, evitando o foco em palavras soltas.<\/p>\n

Dessa forma o buscador \u00e9 capaz de compreender uma frase ou express\u00e3o in\u00e9dita atrav\u00e9s de correla\u00e7\u00e3o de palavras e frases previamente buscadas.<\/p>\n

Por ser um sistema de machine learning<\/em>, o Rankbrain<\/strong> est\u00e1 em constante aprendizado, se alimentando de dados que ele mesmo produziu a partir das buscas realizadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Rankbrain \u00e9 um algoritmo do Google baseado em machine learning, Big Data e intelig\u00eancia artificial, que tem como objetivo classificar melhor os resultados da pesquisa com base na experi\u00eancia do usu\u00e1rio, entregando assim, resultados de busca mais relevantes. Esse algoritmo \u00e9 t\u00e3o sofisticado que consegue entender buscas in\u00e9ditas, com termos que nunca haviam sido […]<\/p>\n","protected":false},"author":2,"featured_media":631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo"],"yoast_head":"\nO que \u00e9 o Rankbrain? - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkrcomunicacao.com\/blog\/o-que-e-o-rankbrain\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 o Rankbrain? - MKR Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O Rankbrain \u00e9 um algoritmo do Google baseado em machine learning, Big Data e intelig\u00eancia artificial, que tem como objetivo classificar melhor os resultados da pesquisa com base na experi\u00eancia do usu\u00e1rio, entregando assim, resultados de busca mais relevantes. 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