{"id":496,"date":"2021-04-21T13:23:39","date_gmt":"2021-04-21T13:23:39","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=496"},"modified":"2021-04-21T13:23:47","modified_gmt":"2021-04-21T13:23:47","slug":"trafego-pago-e-organico","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/trafego-pago-e-organico\/","title":{"rendered":"Tr\u00e1fego pago e org\u00e2nico"},"content":{"rendered":"\n<p>Afinal, qual \u00e9 a diferen\u00e7a entre tr\u00e1fego pago e tr\u00e1fego org\u00e2nico? Parecem opostas, mas as duas estrat\u00e9gias t\u00eam muitas rela\u00e7\u00f5es e complementaridades. Vem entender como funciona!!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1.jpg\" alt=\"\" class=\"wp-image-498\" srcset=\"https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1.jpg 800w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1-300x150.jpg 300w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1-768x384.jpg 768w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1-110x55.jpg 110w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1-420x210.jpg 420w, https:\/\/mkrcomunicacao.com\/blog\/wp-content\/uploads\/2021\/04\/Tr\u00e1fego_capa_01-1-770x385.jpg 770w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><br><strong>Tr\u00e1fego org\u00e2nico<\/strong><\/p>\n\n\n\n<p>Chamamos de org\u00e2nico o caminho que o p\u00fablico faz at\u00e9 seu site ou m\u00eddias sociais sem clicar em um an\u00fancio. Acontece quando uma pessoa faz uma pesquisa no Google, por exemplo, e seu blog ou site aparece nas respostas. Isso significa que algum conte\u00fado seu foi ranqueado pelo buscador. <\/p>\n\n\n\n<p>Visitas no website vindas de fontes pelas quais a empresa n\u00e3o pagou para ter seu conte\u00fado exibido. \u00c9 o caso de acessos diretos no blog, redes sociais (sem impulsionamento ou an\u00fancios), buscas naturais do Google, visitas vindas de compartilhamentos, entre outros.<\/p>\n\n\n\n<p>Mesmo que n\u00e3o aconte\u00e7a uma compra imediata, esse usu\u00e1rio deve ser transformado em lead e vai ser nutrido, seguindo em uma jornada de compra. <br><\/p>\n\n\n\n<p><strong>Tr\u00e1fego pago<\/strong><\/p>\n\n\n\n<p>Com o tr\u00e1fego pago, as visitas chegam \u00e0s suas redes sociais ou blog\/site por meio de an\u00fancios ou links patrocinados. Ou seja, \u00e9 um investimento que voc\u00ea faz em troca de m\u00eddia, por isso \u00e9 chamado de m\u00eddia paga. Essa \u00e9 uma estrat\u00e9gia que precisa ser bem elaborada, para que n\u00e3o seja investido dinheiro nas palavras-chave corretas.<\/p>\n\n\n\n<p>Resumindo: S\u00e3o as visitas no vindas de an\u00fancios e publica\u00e7\u00f5es pagas, seja nas redes sociais, banners, Google Adwords, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afinal, qual \u00e9 a diferen\u00e7a entre tr\u00e1fego pago e tr\u00e1fego org\u00e2nico? Parecem opostas, mas as duas estrat\u00e9gias t\u00eam muitas rela\u00e7\u00f5es e complementaridades. Vem entender como funciona!! Tr\u00e1fego org\u00e2nico Chamamos de org\u00e2nico o caminho que o p\u00fablico faz at\u00e9 seu site ou m\u00eddias sociais sem clicar em um an\u00fancio. Acontece quando uma pessoa faz uma pesquisa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[71,343,342,188,341,338],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midias-sociais","category-outros","tag-marketing","tag-pubicidade","tag-redessociais","tag-trafego","tag-trafegonasredessociais","tag-trafegopago"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tr\u00e1fego pago e org\u00e2nico - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkrcomunicacao.com\/blog\/trafego-pago-e-organico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00e1fego pago e org\u00e2nico - MKR Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Afinal, qual \u00e9 a diferen\u00e7a entre tr\u00e1fego pago e tr\u00e1fego org\u00e2nico? 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