{"id":489,"date":"2021-04-05T20:37:10","date_gmt":"2021-04-05T20:37:10","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=489"},"modified":"2021-04-05T20:39:06","modified_gmt":"2021-04-05T20:39:06","slug":"por-que-o-briefing-e-importante","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/por-que-o-briefing-e-importante\/","title":{"rendered":"Por que o briefing \u00e9 importante?"},"content":{"rendered":"\n

Em empresas que trabalham com produ\u00e7\u00e3o por demanda, como as ag\u00eancias de
publicidade mas tamb\u00e9m produtoras de v\u00eddeo, ag\u00eancias de cria\u00e7\u00e3o de
websites, e diversos outros tipos de empreedimentos, entender o que o
cliente busca \u00e9 fundamental para que n\u00e3o haja conflitos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Um briefing bem preenchido possibilita, dentre outros benef\u00edcios:
-Evitar desperd\u00edcio de tempo e for\u00e7a de trabalho;
-Evitar desperd\u00edcio de dinheiro;
-Facilitar o entendimento entre empresa e cliente;
-Produzir de forma mais eficaz;
-Evitar o famoso “vai e volta” para aprova\u00e7\u00e3o;
-Evitar desconforto entre cliente e empresa, o que \u00e9 comum quando h\u00e1
diverg\u00eancia entre o que aquele quer e o que esta lhe entrega;
-Cria\u00e7\u00e3o registros sobre os projetos solicitados, possibilitando tirar
d\u00favidas sobre os mesmos e evitar problemas.<\/p>\n\n\n\n

Com um processo bem definido, a chance de o projeto sair do foco ou ter
ru\u00eddos de comunica\u00e7\u00e3o que prejudiquem o trabalho diminui. Isso \u00e9 muito
importante, pois ajuda a mostrar para o cliente que a sua empresa \u00e9
organizada e entende o que est\u00e1 fazendo.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Em empresas que trabalham com produ\u00e7\u00e3o por demanda, como as ag\u00eancias depublicidade mas tamb\u00e9m produtoras de v\u00eddeo, ag\u00eancias de cria\u00e7\u00e3o dewebsites, e diversos outros tipos de empreedimentos, entender o que ocliente busca \u00e9 fundamental para que n\u00e3o haja conflitos. Um briefing bem preenchido possibilita, dentre outros benef\u00edcios:-Evitar desperd\u00edcio de tempo e for\u00e7a de trabalho;-Evitar desperd\u00edcio […]<\/p>\n","protected":false},"author":2,"featured_media":491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[334,332,335,336,74],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","tag-agenciasdepublicidade","tag-briefing","tag-briefingpublicitario","tag-foconotrabalho","tag-publicidade"],"yoast_head":"\nPor que o briefing \u00e9 importante? - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkrcomunicacao.com\/blog\/por-que-o-briefing-e-importante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que o briefing \u00e9 importante? - MKR Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Em empresas que trabalham com produ\u00e7\u00e3o por demanda, como as ag\u00eancias depublicidade mas tamb\u00e9m produtoras de v\u00eddeo, ag\u00eancias de cria\u00e7\u00e3o dewebsites, e diversos outros tipos de empreedimentos, entender o que ocliente busca \u00e9 fundamental para que n\u00e3o haja conflitos. 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