{"id":482,"date":"2021-03-26T17:53:27","date_gmt":"2021-03-26T17:53:27","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=482"},"modified":"2021-04-05T20:40:45","modified_gmt":"2021-04-05T20:40:45","slug":"briefing","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/briefing\/","title":{"rendered":"Briefing"},"content":{"rendered":"\n

O Briefing<\/strong> \u00e9 uma das primeira etapas do processo comercial de uma
empresa. Dentro da realidade das ag\u00eancias de publicidade, essa fase \u00e9
essencial<\/strong> para garantir o alinhamento de expectativas com o potencial
cliente e a defini\u00e7\u00e3o correta do escopo do projeto.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quando uma ag\u00eancia presta servi\u00e7os a uma empresa, espera-se, no m\u00ednimo,
meios de comunica\u00e7\u00e3o claros para alcan\u00e7ar os objetivos.  Esse documento
\u00e9 o principal registro de ideias iniciais,<\/strong> ent\u00e3o \u00e9 importante que ele
seja claro, detalhado e aprofundado em rela\u00e7\u00e3o ao que se pretende. Para
chegar a esse resultado, \u00e9 preciso seguir alguns par\u00e2metros importantes
considerados na cria\u00e7\u00e3o de um briefing<\/strong>.<\/p>\n\n\n\n

A produtividade \u00e9 uma quest\u00e3o importante para quem desenvolve o projeto,
mas tamb\u00e9m para o cliente, afinal, ele espera o cumprimento de prazos. O
briefing tem papel fundamental nisso, j\u00e1 que ele tende a tornar a
execu\u00e7\u00e3o mais \u00e1gil<\/strong>, j\u00e1 que entrega um diagn\u00f3stico completo do que \u00e9
pretendido.<\/p>\n\n\n\n

O menor tempo de produ\u00e7\u00e3o traz maior satisfa\u00e7\u00e3o para o solicitante e
ainda contribui para a organiza\u00e7\u00e3o da ag\u00eancia ou do profissional que
trabalha no projeto. Um bom briefing agiliza tudo<\/strong> e tamb\u00e9m traz mais
credibilidade<\/strong> para o trabalho.<\/p>\n\n\n\n

Quer saber mais? Aguarde nosso pr\u00f3ximo post .<\/p>\n","protected":false},"excerpt":{"rendered":"

O Briefing \u00e9 uma das primeira etapas do processo comercial de umaempresa. Dentro da realidade das ag\u00eancias de publicidade, essa fase \u00e9essencial para garantir o alinhamento de expectativas com o potencialcliente e a defini\u00e7\u00e3o correta do escopo do projeto. Quando uma ag\u00eancia presta servi\u00e7os a uma empresa, espera-se, no m\u00ednimo,meios de comunica\u00e7\u00e3o claros para alcan\u00e7ar […]<\/p>\n","protected":false},"author":2,"featured_media":484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[334,332,335,333,74],"class_list":["post-482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","tag-agenciasdepublicidade","tag-briefing","tag-briefingpublicitario","tag-escopodoprojeto","tag-publicidade"],"yoast_head":"\nBriefing - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkrcomunicacao.com\/blog\/briefing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Briefing - MKR Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O Briefing \u00e9 uma das primeira etapas do processo comercial de umaempresa. 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