{"id":378,"date":"2020-07-06T13:03:05","date_gmt":"2020-07-06T13:03:05","guid":{"rendered":"https:\/\/mkrcomunicacao.com\/blog\/?p=378"},"modified":"2020-07-06T13:03:08","modified_gmt":"2020-07-06T13:03:08","slug":"hashtag","status":"publish","type":"post","link":"https:\/\/mkrcomunicacao.com\/blog\/hashtag\/","title":{"rendered":"Hashtag"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Quando usar a Hashtag<\/strong><\/h3>\n\n\n\n<p>Como j\u00e1 dissemos anteriormente, as Hashtags servem para sinalizar sobre o assunto ao qual uma determinada postagem se refere, mas algumas pessoas ainda t\u00eam d\u00favidas sobre quando us\u00e1-las.<\/p>\n\n\n\n<p>De maneira geral, usamos as Hashtags ao <strong>final do texto<\/strong> de uma<strong> publica\u00e7\u00e3o <\/strong>nas redes sociais. Mas ser\u00e1 que n\u00e3o poderiam ser usadas no in\u00edcio? Tecnicamente n\u00e3o haveria problema algum, mas a <strong>tradi\u00e7\u00e3o<\/strong> \u00e9 de inseri-las ao final.<\/p>\n\n\n\n<p>Al\u00e9m de inseri-las em publica\u00e7\u00f5es, voc\u00ea tamb\u00e9m pode us\u00e1-las em <strong>coment\u00e1rios<\/strong> feitos em publica\u00e7\u00f5es. Isso ajuda a identificar a extens\u00e3o do conte\u00fado, principalmente quando um <strong>novo tema<\/strong> \u00e9 abordado neste coment\u00e1rio.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.academiadomarketing.com.br\/wp-content\/uploads\/2019\/02\/definicao-de-hashtag.jpg\" alt=\"Defini\u00e7\u00e3o de Hashtag\" class=\"wp-image-25362\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como escolher as Hashtags<\/strong><\/h3>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe o que \u00e9 Hashtag e quando us\u00e1-las, vamos ver ent\u00e3o como escolher as <strong>melhores Hashtags<\/strong> para as suas publica\u00e7\u00f5es, algo que ao contr\u00e1rio do que muita gente imagina, tem sim uma t\u00e9cnica por tr\u00e1s.<\/p>\n\n\n\n<p>Como dissemos anteriormente, a Hashtag funciona como um indexador de assuntos nas redes sociais, portanto, em primeiro lugar, \u00e9 necess\u00e1rio verificar, quais seriam as <strong>mais adequadas<\/strong> para o seu post, ou seja, as mais <strong>populares<\/strong> para o tema que voc\u00ea est\u00e1 abordando.<\/p>\n\n\n\n<p>Ferramentas como Webstagam ajudam bastante nesta tarefa. Voc\u00ea deve selecionar os temas que voc\u00ea costuma abordar, pesquisar quais seriam as Hashtags mais usadas e adequadas para eles, e testar em suas publica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Uma dica. Mantenha-se fiel ao conceito de Hashtag. N\u00e3o se deixe seduzir por usar uma Hashtag f<strong>ora do prop\u00f3sito<\/strong> da publica\u00e7\u00e3o s\u00f3 para tentar ganhar mais seguidores no Instagram ou pegar carona nos Trending Topics. Simplesmente n\u00e3o vale a pena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quantas Hashtags usar<\/strong><\/h3>\n\n\n\n<p>Este \u00e9 um dos\u00a0mitos sobre redes sociais\u00a0mais comuns. Muita gente acredita que quanto maior o n\u00famero de Hashtags usar, melhor. Isso n\u00e3o passa nem perto da verdade!<\/p>\n\n\n\n<p>Cada plataforma tem um <strong>padr\u00e3o pr\u00f3prio<\/strong>. O Instagram, por exemplo, permite a inser\u00e7\u00e3o de at\u00e9 trinta hashtags, mas isso n\u00e3o quer dizer que voc\u00ea precisa encher de hashtags suas postagens, mesmo que elas n\u00e3o tenham muito a ver com o tema da publica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m de n\u00e3o adiantar de nada em termos de alcance, esse uso inadequado pode deixar sua publica\u00e7\u00e3o perdida entre outras e perder assim o objetivo de segmenta\u00e7\u00e3o da mensagem. J\u00e1 imaginou publicarmos algo sobre marketing digital e colocarmos um hashtags como #instagood ou #instadaily?<\/p>\n\n\n\n<p>De maneira geral adoto o seguinte par\u00e2metro. Para o Facebook, Twitter e LinkedIn, me sinto confort\u00e1vel trabalhando com at\u00e9 quatro hashtags, a da marca mais tr\u00eas. Para o Instagram, por uma quest\u00e3o de h\u00e1bito espec\u00edficos desta rede, tenho como padr\u00e3o seis, a da marca e outras cinco.<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe o que \u00e9 Hashtag e qual a sua import\u00e2ncia para o marketing nas redes sociais, em sua pr\u00f3xima publica\u00e7\u00e3o, preste bastante aten\u00e7\u00e3o a este elemento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando usar a Hashtag Como j\u00e1 dissemos anteriormente, as Hashtags servem para sinalizar sobre o assunto ao qual uma determinada postagem se refere, mas algumas pessoas ainda t\u00eam d\u00favidas sobre quando us\u00e1-las. De maneira geral, usamos as Hashtags ao final do texto de uma publica\u00e7\u00e3o nas redes sociais. Mas ser\u00e1 que n\u00e3o poderiam ser usadas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[245,244,41,230,36,39,246,243],"class_list":["post-378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-comentarios","tag-escolherhastags","tag-facebook","tag-hashtags","tag-instagram","tag-linkedin","tag-quandousarahashtag","tag-webstagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hashtag - MKR Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mkrcomunicacao.com\/blog\/hashtag\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hashtag - MKR Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Quando usar a Hashtag Como j\u00e1 dissemos anteriormente, as Hashtags servem para sinalizar sobre o assunto ao qual uma determinada postagem se refere, mas algumas pessoas ainda t\u00eam d\u00favidas sobre quando us\u00e1-las. 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